Ubi de Feo
  • About
  • CV
  • Work
  • Blog
  • Time Capsule
  • Contact

Find me

  • Instagram
  • GitHub
  • Bluesky
  • YouTube
  • LinkedIn
  • Medium

Curriculum Vitae

(a compendium of skills I have acquired over the years)

1974-1980: Early childhood #

  • Birth
  • Early development

acquired skills:

  • Eating
  • Mobility

1980-1984: Late childhood #

  • Random disassembly of anything in my path
  • Bulding rudimentary wooden objects
  • Inserting metal objects into outlets

acquired skills:

  • Manuality
  • Survival

1984-1993: Teen years #

  • Student
  • Mechanic
  • Generic construction work assistant
  • Delivery boy
  • Shop boy

acquired skills:

  • Working with 2 strokes engines / tweaking
    • Vespa
    • Other Piaggio scooters/mopeds
    • Aprilia
  • Music
    • DJ-ing with Technics Turntables
    • Samplers
    • Amiga
    • MIDI
    • Trackers
    • Cubase
  • Commodore 64 Basic
  • Driving 2/3/4 wheels vehicles (often with less wheels touching the ground)
  • Customer service

1993-1998: Early Twenties #

  • Università degli Studi di Salerno - Electrical Engineering (drop out)
  • Università degli Studi di Salerno - Social Studies (drop out)
  • Marina Militare Italiana (Italian Navy) - Telecom expert / Teletypist
  • Print Service s.r.l. - Pre-press technician/designer
  • IED [ Milano ] - Master in Animation with Softimage 3D
  • Study/Work Break - Recovery from road accident (6 months)

acquired skills:

  • Photoshop
  • Corel Draw
  • Aldus Pagemaker
  • Hardware RIP
  • Printing process
  • Printing techniques
  • 3D modeling/animation
  • Patience

1998: ASCARI (Milano): Interactive Content Designer/Programmer #

acquired skills:

  • Macromedia Director
  • Lingo
  • Photoshop
  • HTML
  • JScript
  • Javascript

1999-2001: Quam / Nurun (Milano): Interactive Content Designer/Programmer #

acquired skills:

  • Lingo programming language (advanced)
  • Object Oriented Programming and patterns
  • ASP server side scripting
  • SQL database design and management
  • Flash 4/5
  • Actionscript 1.0
  • JavaScript
  • PHP
  • MySql
  • Network Management
  • Networking principles
  • Open Source Tools

notable clients/projects:

  • MTV
  • Prénatal
  • Caractère
  • Tokidoki v1.0 (developed personally with Simone Legno)

2001: Freelance - Interactive Content Designer/Programmer #

acquired skills:

  • Deeper understanding of networks
  • Linux (command line) Server
  • Network Sockets and communication
  • Embedded Linux foundations (Familiar/Debian on hacked iPaq)

2002: ArxMedia (Milano) - Senior Flash Developer/Animator, Tech Lead #

acquired skills:

  • Actionscript 2.0
  • Tween engines

2002: Freelance - Creative Technologist (Milano / Amsterdam) #


acquired skills:

  • Advanced Actionscript
  • Advanced backend technologies (PHP, MySql, bash)

notable clients/projects:

  • Wieden+Kennedy
  • Heineken [ pitch - won ]
  • Siemens [ pitch - won ]
  • MTV
  • Dainese
  • Mandarina Duck

2003-2004: Wieden+Kennedy (Amsterdam) - Lead Creative Technologist #

acquired skills:

  • Switched to Mac
  • Deeper understanding of computer hardware, networking, firewalls

notable clients/projects:

  • Electronic Arts
  • Nike
  • Goretex
  • Heineken
  • Coca Cola

2005 (H1): Sabbatical break #

  • Bought a house in Amsterdam

acquired skills:

  • kitchen renovation
  • plumbing
  • electricity
  • plastering
  • painting

2005: Satama Interactive/LBi (Amsterdam) - Senior Flash Developer #

acquired skills:

  • deeper understanding of Object Oriented Programming - with Ralph Hauwert (Unity)

2005-2009: TwoDotOne - Creative Technologist #

  • Technologist
  • Creative Director
  • Engineer
  • Maker
  • Teacher
    • Interaction Design
    • Physical Computing
    • Programming for Embedded Devices
    • C/C++
    • Computer-less programming
    • Digital Fabrication
    • Fundamentals of Electronics

acquired skills:

  • Several programming/scripting languages
  • Arduino
  • Electronics
  • 3d design
  • SketchUP
  • Several crafts
  • Digital fabrication
  • Creative direction (tech / design)
  • Open Source tools
  • RFID
  • BlueTooth v2.1
  • BlueTooth 4.1 (LE)
  • Sensors
  • Communication protocols
  • Electrical Engineering foundations
  • OpenFrameworks
  • C/C++
  • Java/J2ME
  • Processing
  • more advanced command line skills
  • … way too many interests

notable clients/projects:

  • Heineken
  • Nokia | Flagship Stores
  • Electronic Arts
  • Bottega Veneta
  • Kering group
  • Belastingdienst (Dutch Tax Authority)
  • Wieden+Kennedy
  • EYE Film Museum
  • Nationaal Historisch Museum
  • Marcel Wanders for Stedelijk Museum
  • Copenhagen Institute of Interaction Design
  • Hasbro
  • Reebok
  • Nike
  • Coca Cola
  • Dubfire

2010-2014: Hello, Savants! - Creative Technologist #

  • Founder / Creative Director / Hybrid Designer

2015-2016: MediaMonks - Director of Secret Space Program #

acquired skills:

  • CAD design principles
  • Fusion 360
  • advanced 3d design/printing knowledge

notable clients/projects:

  • WaterAid - Hope Locker
  • Fight Cancer - Interactive Punching Bag
  • ABN-AMRO
  • SKYY Vodka
  • Chevrolet

2016-2018: Future Tailors - Design/technology consulting #

  • Founder / Creative Director / Hybrid Designer

acquired skills:

  • Broadened electronics/firmware skills
  • Proficiency at 2.5D CNC using Fusion 360 and Shapeoko 3 XL

notable clients/projects:

  • MediaMonks (after being part of the team I continued as a freelance/consultant)
  • Sendrato
  • Babau Lab
  • CIID
  • Arduino

2018-Today: Arduino #

  • Hardware design for MKR series shields

    • MKR RGB
    • MKR ENV
    • MKR THERM
  • Sr. Integration Engineer for IoT Cloud

  • User Experience Expert, Marketing Team

    • Product demos/games for Maker Faire, BETT
    • Bar Arduino Italia show host
    • Bar Arduino Worldwide show guest, show host, demos
  • Creative Technology Lead, Tooling Team / IoT Cloud Team

    • Arduino CLI (Product Owner)
    • Arduino IDE 2 (Product Owner)
    • Arduino IoT Cloud
    • Product tutorials/demos
  • Creative Technology Lead, cross-team

    • internal MicroPython Steering Committee
    • MicroPython tools, frameworks and libraries
    • Alvik Robot - support on MicroPython
    • Industrial Design and Electronic Engineering lead for unreleased products
  • Technical Product Manager, cross-team

    • helping the Product Team explore and address technical needs and possibilities for new products
    • UNO Q
    • VentUNO Q
    • App Lab and Apps framework

acquired skills:

  • technical team management and direction
  • industrial design and manufacturing
  • product management
  • advanced circuit design
  • advanced IoT technologied
  • Python
  • MicroPython
  • advanced OBS
  • streaming setups

Get in touch if you want to know more

© 2026 Ubi de Feo